Welcome to episode 5 of Pawpreneur, the magical space dedicated to startups in the world of animals.
Click here: Ascolta "5 - Un cervo-topo potrebbe aprire un sito web?" su Spreaker.
In this episode, Auro and Duli deepen the importance of having an online presence, in particular a well-made website that reflects the identity of the company.
Auro and Duli discuss the brilliant idea of a startup that sells bright and glittery clogs for deer-mice, unique and fun animals. They discuss content that deer-mice should communicate through their website, such as products, passion for animals and the environment, and the promotion of awareness-raising initiatives for nature conservation.
Auro and Duli explore the importance of choosing a characteristic and easy-to-remember domain name and highlight the importance of search engine optimization (SEO) using relevant keywords. The episode also delves into the importance of monitoring the website, keeping the company’s image consistent and paying attention to visitor feedback.
Finally, Auro shares his experience in managing Galvani Power’s website, stressing the importance of having clear goals, quality content, a consistent image and a good marketing strategy.
